![]() Blurb is a more direct from artist-to-consumer model, so those roadblocks aren’t in place. This is so that any dogma that may have held back publishing companies from benefiting from the increasing emergence of tech in recent years won’t weigh down Blurb, which aims to enter into the e-book industry “with a child’s mind.” The Cost Of The ‘Star Author’Ī big reason that traditional publishers have been squeezed in e-books is because they still create the books in a way that comes along with huge expenses, Gittins said. ![]() Nearly all of its staff comes from the tech space, Gittins said. We didn’t want the burden of what people thought of as a book to be what they thought of when they thought of Blurb.”īut while Blurb has always aimed to shake up publishing, it has also taken great care to not hire executives or employees that built careers in the publishing industry. “When we named the company Blurb, we didn’t name it ‘book’ anything, and we didn’t name it ‘publishing’ anything, because we knew that the form factor that books would take would be changing. ![]() You can watch our full interview in the video embedded above, which I would recommend because Gittins is very engaging, but here are some topics we covered: The e-Book ‘Beginner’s Mind’Īlthough Blurb has been making physical books since 2006, the company knew from day one that it could very well move into the digital form factor, Gittins said. So why is Blurb going into an industry in which even huge, established publishing players have notoriously had serious difficulties making money, when its own core business has already been doing so well? Gittins came by TechCrunch TV this past week to explain the strategy. But according to founder and CEO Eileen Gittins, Blurb wants more.īlurb is expanding into the e-book space this summer, gradually rolling out a software platform developed in-house that will allow people to create and distribute multimedia-enabled digital books. The San Francisco-based company, which lets anyone write and publish a physical book at relatively affordable prices, has built a profitable business with more than 100 staff and more than a million paying customers since it launched to the public six years ago. ![]() ![]() Blurb has had a good amount of success as a disruptive player in the “traditional” publishing space. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |